How to Build an Online Presence for Your Business as a Mom

In the world we are in today, if your business isn’t online, it might as well be invisible. In anything you start up doing or already have established, building an online presence has now become a necessity for growth, visibility and trust.

To clear off your worries, you don't need to be involved in tech or need a large budget to start. You just need the right steps and consistency. Now, here's how to build your online presence from scratch and grow it steadily.

1. Start With a Clear Brand Identity

In this first stage, feeling overwhelmed is almost inevitable especially when you come across other brands that look and sound like what you envisioned. The temptation to copy them can be strong, but that most times leads to losing your own brand’s unique identity. That’s why it’s so important to start your business with a clear brand identity, one that reflects your original vision and sets you apart from the rest.

Before posting anything online, ask yourself:

• What does your business stand for?
• Who are you trying to reach?
• What’s your tone (formal, fun, friendly)?

Take your time in identifying this and then pick a business name, logo, and color scheme that reflect your values and with AI tools, you can make this all happen right in your home. 

Tip: Ensure you make it easy to remember and relatable to your target audience.

2. Create Social Media Pages (and Stick to One or Two)

There’s an endless number of social media applications present and more to come, so don’t bother trying to be everywhere at once especially when you’re the only one handling them. Start with one or two platforms your ideal customers use and work towards growing your community and customers there. 

For example:

• Instagram & Facebook if you sell products or visuals.
• LinkedIn if you offer professional services.
• TikTok or YouTube for tutorials, behind-the-scenes, or fun videos.

Set up your bio, use a good profile picture (even your logo works), and describe what you do clearly.

3. Build a Simple Website or Portfolio Page

 A basic, well-organized site instantly builds trust. People naturally feel more confident in a brand that has a professional presence online, complete with contact info, support links, and a showcase of your work. It helps to boost how your brand is perceived.

You could just start with a one-page site that includes:

• Who you are
• What you offer
• Contact info
• Testimonials or samples of your work

You can use free platforms like Carrd, Wix, wordpress,or Google Sites when starting out.

4. Show Up Consistently with Content

Here’s where the real work begins. Once your social media accounts and website are set up, it’s time to show up consistently. Building an online presence means creating and sharing content that’s engaging, interactive, and valuable to your audience. You don’t have to post every day, but having a regular content schedule is key to staying relevant and building trust.

Here’s a simple idea:

• Mondays: Tips or advice
• Wednesdays: Behind-the-scenes or work-in-progress
• Fridays: Testimonials, promotions, or personal stories

5. Leverage Stories, Lives, and Reels

When posting on social media, the algorithms love videos and real-time interactions. So, focus more on creating reels, videos and even posting on your stories often. It could be a quick Instagram story showing how you pack orders, or a live answering question. This can boost engagement and grow your audience.

8. Collect Reviews and Testimonials

To show the credibility of your brand, you would need to collate testimonials from your client or customers. Ask past customers or users to share feedback., post their testimonials on your page and website. When you do this, it in turn helps new customers trust you faster.

8. Join Online Communities

Be visible where your customers or fellow entrepreneurs are. Be a part of communities that would encourage you on bad days and cheer you on when you cross a milestone.  Facebook groups, WhatsApp communities (like The Mom’s Hub), Twitter spaces, and even LinkedIn groups are great for:

• Learning
• Networking
• Finding clients
• Getting support

9. Track What’s Working

After you have consistently done all this for a month or 3 months, look at your analytics. What posts get more engagement? What days are people interacting most? Double down on what works and don’t be afraid to change what doesn’t because at the end of the day, you need to make sure that your platform is not just creating content but creating good content that gets the job done.

10. Be Patient

Building an online presence takes time, intention, and authenticity. Don’t fall into the trap of faking perfection. Your audience connects more with real stories. Be human, be relatable, and let your personality shine through your content. Share your journey, your challenges, your wins. People aren’t just buying your product or service, but they are also buying into your values, your story, and the trust you build along the way.

Your business deserves to be seen. While building an online presence can feel overwhelming at first, it becomes easier when you start small, stay consistent, and remain authentic. You don’t need a million followers. You just need the right people to see the real value you bring and it's going to be a smooth sail from there.

And when you think no one is applauding you for your growth, just remember that we all at Mom’s Hub believe in your vision and your ability to shine. Cheers to starting out new ventures!